CU Realty is among the pioneers of online real estate. Founded in 2001, we were one of the first companies to offer searchable property listings through the internet. And we were the first company to package that service along with an agent network and a cash-back benefit exclusively for credit unions. Our goal was to help members save time and money on their real estate transactions, while building more business for our credit union clients.
Since then, CU Realty has continued to be a disruptor in the market by adding important technology enhancements to HomeAdvantage that:
• Support a seamless, end-to-end home buying and selling experience
• Automate lead-generation, lead-nurturing and lead-delivery activities
• Connect credit unions and members to local real estate agents
• Incentivize and enable workforce productivity
• Integrate with LOS, Core and CRM systems
Making an early connection with members through HomeAdvantage leads to impressive results. Our clients report increases in loan production of over 40% and pull-through rates that exceed 80%.
Members win, too: In 2018, HomeAdvantage put nearly $6.2M in Cash Rewards back in members’ pockets. Over the program’s lifetime, we’ve returned more than $46M!
